USA Today

WATCH: Macklemore's "Drug Dealer" and Take a Stand Against Medicine Abuse

October 27, 2016

Alice 1059 is proud to partner with the NAB and the Partnership for Drug-Free Kids to address the opioid and prescription drug abuse epidemic that is ravishing communities across the country. Watch Macklemore's powerful "Drug Dealer" Featuring Ariana Deboo below and find tips on how you can take a stand against medicine abuse.


The Partnership for Drug-Free Kids, the National Association of Broadcasters, and KS1075 are committed to helping families struggling with substance abuse by empowering them with information, support and guidance. The Medicine Abuse Project is an action campaign to prevent half a million teens from starting to abuse medicine. Some steps to help prevent abuse in your household:

  • Monitor: Take note of how many pills are in each prescription bottle in your home, especially medications prescribed to your teen. Keep track of refills. Make sure friends and relatives are also aware of the risks. Encourage them to regularly monitor their own medicines.
  • Secure: Take medicines, both prescription and over-the-counter, out of the medicine cabinet and secure in a safe place, such as a locked cabinet.
  • Dispose: Discard expired or unused prescriptions and over-the-counter medicines. Participate in a safe drug-disposal program, such as a drug take-back day or a drug mail-back program. Broadcasters can direct audiences to the Partnership’s Medicine Abuse Project to learn more about the disposing of medicine and find a medicine take-back location near you.
  • Communicate the Risks: Children who learn about the risks of drugs at home are at least 20 percent less likely to use drugs than those who do not hear that critical message from parents. Broadcasters can encourage parents to use these strategies:
  • Be clear.
  • Make sure your teen understands the dangers.
  • Know the hereditary risks.
  • Remind your child that you are there for support and guidance.

For additional resources on helping those in your community battle opioid abuse: Click Here